Taking It To the Maxxing
A Devil's Footnote On How Even Silence Has a Strategy
I started my morning by hitting myself in the face with a hammer. Bone smashing. It’s a thing. The idea is simple. If you fracture your jawline, cheekbones and chin just right, it heals back sharper. More defined. Literally chiseled. Like a Michelangelo sculpture. (If Michelangelo hammered his own skull with blunt force.)
After that I boiled goji berry tea to honor my Chinese heritage (I’m Mexican), and spent forty-five minutes optimizing my sleep protocol for a nap I have yet to take. By noon I’d looksmaxxed, Chinamaxxed, and sleepmaxxed. I hadn’t had breakfast, but don’t worry, when I do I’ll be yogurtmaxxing (the latest in the maxxing trend). Because yogurt went from being a food to a lifestyle.
Every ordinary human act turned into a project. It’s not about living anymore. It’s about maxxing it.
It gets better. There’s nothingmaxxing. Content creators film themselves sitting in a room doing absolutely nothing, and calling it a practice. They record it. They edit it. They post it. And like all the other maxxing trends, it’s gaining traction.
That’s the entire problem in one word. We’ve built a generation that can’t even sit still without turning it into content. Where even silence has to have a strategy.
Anyway, I wrote this, edited it, and posted it. I guess that makes this essaymaxxing.
I hate paywalls. They kill curiosity and reward clickbait. That’s why the core content here will always be free.
But this takes time, thought, and energy. If it helps you see the world differently, consider supporting it by buying me a coffee or becoming a paid subscriber for exclusive content, audio versions of each essay (coming soon), and deeper dives.
Thanks for being here. Stay Curious. Question Everything.
–Luis




Ha. I enjoyed Readmaxxing this!