Einstein often expressed the importance of daydreaming. He once said, "Imagination is more important than knowledge." He mentions in a quote thinking 99 times and finding nothing, then stopping to think in silence, allowing the truth to come to him. Steve Jobs often took long walks, which he used as a platform for both personal reflection and brainstorming sessions. These walks were linked to increased creativity and problem-solving abilities. According to a Stanford University study, walking can boost creative performance by up to 60%, regardless of whether the activity takes place indoors or outdoors.
I have a theory why. It's not the walking or the daydreaming, it's the idleness, silence, and boredom.
Einstein and Jobs both knew instinctively that taking the time to sit, walk, or give space to silence and solitude allowed them to problem-solve, increase their creativity, and reflect.
We've come a long way since then, and today, thanks to Jobs’s iPhone, we live in an “always-on” mode.
What did boredom look like before we could summon infinite distractions with a thumb-swipe?
Boredom: the state of being weary and restless through lack of interest—Webster's Dictionary
I remember 1980-ish. My after-school days looked like this: Vinyl records spinning my favorite songs, comic books stacked everywhere, board games strewn across the living room floor, and lots of outdoor shenanigans with friends.
When there were no new comic book issues, no friends around, and no music spinning, the hush set in. And in that hush, after half-heartedly staring at the carpet, some idea always crept in and inspired me to build my own worlds.
Those stretches of forced idleness weren't just "time to kill," they became my laboratory for invention. I drew caped crusaders, engineered crossbows that fired bottle caps, and dreamed up stories that would later fuel my art and writing. In short, boredom wasn't a void, it was the launching pad for every spark of creativity I've ever had.
Boredom has driven many great breakthroughs, until the "always on" culture stifled it. So what exactly happens when our brains never switch off?
Neuroscience points to the Default Mode Network: our brain's "idle" mode. When we're not fixated on external tasks, our DMN kicks in with daydreaming, self-reflection, memory recall, future planning... In other words, it sculpts your inner narrative and sense of self. Einstein's marathon sleeps and midday naps weren't just quirks; they were his hack for triggering this creative network.
In my 1980-ish days, there were boredom valleys to counter my entertainment peaks. At some point, you'd run out of things to fill your time and brain with. Today, the average smartphone user spends about 4 hours and 24 minutes of their day looking at their phone. That's half an 8-hour work day, and not counting other distractions like streaming shows, video games, and podcasts. We live in a time where almost every minute of our day is pinged, autoplayed, and doom-scrolled away. Our Default Mode Network doesn't stand a chance.
In short, if our brains never switch off, we starve our DMN, our capacity for deep thought, creative ideas, and genuine self-reflection. We remain trapped in a hamster wheel of reactive engagement. That's perfect for staying informed and entertained, but disastrous for true invention.
So if our fertile, creative lab is being starved, how do we flip the script?
By scheduling "nothing" the way you schedule a meeting.
Pick your DMN trigger: Whether it’s a shower, a silent walk, a quiet drive, or simply staring out the window, make it non-negotiable.
Here’s the ritual:
Choose your cue. Maybe it's your morning shower, a 10-minute wall stare, or a post-lunch meditation
Eliminate the lure. Put your phone on Do-Not-Disturb (or use a focus-lock app like Forest or Freedom)
Resist engagement. Try not to fill every minute of your day with Podcasts, playlists, and to-dos. Give your mind some free time to wander and land on something new
Capture the spark. Keep a pen-and-paper or scratch notebook near you. I use pocket notebooks and a compact pen for portability. Use them to jot down ideas the moment they arise.
These rituals aren't gimmicks. They're deliberate invitations to boredom, your brain's launchpad for innovation. Think of them as your personal "Einstein nap," or Jobs's walking meditation. Honor these windows of silence every single day, and you'll discover that those wall-stares begin to yield ideas instead of emptiness. The next great breakthrough might just be hiding in the quiet you've been avoiding.
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Thanks for being here. Stay Curious. Question Everything.
–Luis
Great piece. I always found it amazing how the brain will constantly be working when there is nothing to taking center stage in front of us.